Laboratory for Leisure, Tourism & Sport

                
The University of Connecticut

                     
 Andrew Yiannakis, Director 

                    
Sport Promotion  (#34)


Researched and Compiled by:

Scott Wherley, PhD. Candidate in Sport Management
Email: wherley@athletics.ath.uconn.edu

151 References. Updated February '98



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Lane, R. (1994). The ultimate sponsorship. Forbes, 153, 106.

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Madden, P. A., Grube, J. W. (1994). The frequency and nature of alcohol and tobacco 
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Stipp, H., Schiavone, N. P. (1996). Modeling the impact of Olympic sponsorship on corporate 
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Thwaites, D. (1995). Professional football sponsorship-Profitable or profligate? International 
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Ukman, L. (1996). Assertions. IEG Sponsorship Report, 3.

Wilber, D. (1988). Linking sports and sponsors. The Journal of Business Strategy, 
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Barboza, D. (1996). Research firms say they can tell companies if sponsoring an event is 
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Coughlin, C. C., Erekson, H. O. (1983). An examination of contributions to support 
intercollegiate athletics. Southern Economics Journal. 180-182.

Furlong, R. (1994). Tobacco advertising legislation and the sponsorship of sport. Australian 
Business Review, 22, 159-162

Gray, D. P. (1996). Sponsorship on campus. Sport Marketing Quarterly, 5(2), 29-33.

Irwin, R. (1993). In search of sponsors. Athletic Management, 5, 11-16.

Kahle, L. R., Elton, M., Kambra, K. M. (1997). Sports talk and the developments of 
marketing relationships. Sport Marketing Quarterly, 6(2), 35-39.

Lane, R. (1994). The ultimate sponsorship. Forbes, 153, 106.

Liesse, J. (1994). Welcome to the opening day #125: Baseball teams pack their parks-with 
signs. Advertising Age, 14, 1-3

Madden, P. A., Grube, J. W. (1994). The frequency and nature of alcohol and tobacco 
advertising in televised sports. The American Journal of Public Health, 84(2), 297.

Shani, D. (1997). A framework for implementing relationship marketing in the sport industry. 
Sport Marketing Quarterly, 6(2), 9-15.


Shilbury, D., Berriman, M. (1996). Sponsorship awareness: A study of St. Kilda football club 
supporters. Sport Marketing Quarterly, 5(1), 27-33.
Stipp, H., Schiavone, N. P. (1996). Modeling the impact of olympic sponsorship on corporate 
image. Journal of Advertising Research, 36(4), 22..

Thwaites, D. (1995). Professional football sponsorship-Profitable or profligate? International 
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Ukman, L. (1996). Assertions. EG Sponsorship Report, 3.

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Lloyd B., (1996) Sports leagues are seeking a variety of goods to place their logos
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Schoennadel, T.L., (1995) In 1994 North American corporations increased their 
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Sutton (1995) An interview and profile of Don Johnson the Marketing Vice-President for the 
San Diego Padres. Sport Marketing Quarterly Volume 6 (2) 5-8

Wemie, B., (1994) General Motors reassesses game plan for baseball ad dollars. Crain's 
Cleveland Business, V15, N39, P27 (1)

Zoltak, J., (1997) Succeeding in the minor leagues: Lugnutts owner offers advice.
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