171
Who owns the firm?
w
Retail coops rare.
n
Customers not homogeneous.
n
Campus bookstores
and monopoly.
w
Most customer cooperatives
are at the wholesale level.
n
Ace, True Value, IGA, Associated
Press, Sunbeam Bread.
n
Monopoly supply stage.
w
Coops and franchises.
w
Financial and insurance mutuals.
Customer
cooperatives.