Market definition
.
w
U. S. v. Alcoa
(Rome)
377 U. S. 271 (1964).
n
Alcoa buys another maker of aluminum cable.
n
Court says aluminum a separate market from copper.
w
U. S. v. Continental Can Co. 378 U. S. 441 (1964).
n
Continental acquired a maker of glass jars.
n
Court ignores cross-elasticity and defines market as metal and glass
containers.
What about paper, plastic, etc.?
w
Gerrymandering markets.
Supreme Court
veers away from
the
Cellophane
standard.